Contents

Key Terms for Marketing and Sales

• Business Development - Identifying growth opportunities, building relationships, and creating strategies to enhance service offerings and client acquisition. A business developer focuses on building one-to-one relationships with potential customers.
• CRM (Customer Relationship Management) - HubSpot's system for managing and analyzing customer interactions and data throughout the customer lifecycle.
• Marketing is the process of promoting and selling products or services, including market research and advertising. It is a one-to-many endeavor.
• Sales - Engaging in one-to-one interactions with potential customers to understand their needs and persuade them to purchase a product or service, resulting in a transactional exchange.

HubSpot Key Terminology

• Analytics - HubSpot's tools for measuring and analyzing the performance of your marketing and sales activities.
• Campaign - A set of related marketing activities designed to achieve a specific goal, tracked and managed within HubSpot.
• Company (Object) - An organization in the HubSpot database that is associated with multiple contacts and deals.
• Contact (Object) - An individual in the HubSpot database.
• Content Strategy - A plan for creating, publishing, and managing content to achieve marketing and business goals.
• Dashboard - A customizable interface within HubSpot that displays key metrics and reports.
• Deal (Object) - A potential revenue-generating transaction tracked through the sales pipeline.
• Deal Stages - steps in a sales process.
• HubSpot Score (also known as lead score) - A score assigned to contacts based on their engagement with your business, helping prioritize follow-up actions.
• Integration - Connecting HubSpot with other software and tools to enhance functionality and streamline workflows.